We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders—paired with great coaching and tools—can change the working world.
The Optify team is on a mission to help develop the next generation of leaders who will shape the future of work, organizations and the world. As a Public Benefit Corporation, we are legally founded to serve that purpose. Our purpose guides and inspires us every day.
We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.
Lisa Banks brings to Optify a wise perspective and agility cultivated through a multifaceted career in business and leadership. Prior to becoming a leadership coach, facilitator, and trainer, Lisa practiced corporate law, built a business, and sharpened her leadership skills while directing and growing businesses in the nonprofit space. She is a mindfulness practitioner and meditation teacher committed to promoting resilient leadership. At Optify, Lisa carefully selects our talented coaches and supports their professional growth. She also helps to shape the organization’s partnership and marketing strategy.
Lisa earned her Juris Doctor from the Georgetown University Law Center and Bachelor’s degrees in Communications and International Relations from the University of Virginia. She is a certified leadership coach and facilitator through Georgetown University and a Professional Certified Coach (PCC) with the International Coach Federation (ICF). She is a mentor coach for the Georgetown University Institute for Transformational Leadership and a presenter for the ICF.
After a 15-year career leading technology services companies and a 15-year career providing executive coaching to senior leaders, Ms. Krulitz founded Optify. She has combined a wealth of experience as a practitioner, student and teacher of leadership coaching with her roots as a technologist to envision the Optify coaching platform. She is thrilled to tap into the business wisdom she gained growing and selling an IT solutions company twenty years ago to launch and scale Optify.
Pam serves on the faculty of the Georgetown University Leadership Coaching program from which she graduated in 2004. She holds a B.S. in Computer Science from the College of William and Mary. She is a Professional Certified Coach through the International Coach Federation.
Over the course of 30 years, Kris Carpenter has built a career rich with wide-ranging experiences, from corporate finance and management to the facilitation of yoga classes and grief support programs for the bereaved. For Optify Coaching, she is leveraging this tapestry of expertise and her work with emerging leaders into meaningful work that is well-aligned with her diverse set of passions and skills. Drawing on her insight as a leadership coach, she leads Optify's assessments, surveys, and progress measurement initiatives.
Kris holds a BS degree in Accounting from Penn State University, is a trained expert in Intuit Quickbooks products, Deltek Vision and Costpoint, Microsoft Dynamics NAV (formerly known as Navision), and Viewpoint. She is a trained volunteer at Haven of Northern Virginia, a certified Yoga teacher (RYT200), has developed a Yoga for Grief class that combines her yoga and grief training, and coached non-runners.
Over the last few years, Catherine gained experience ranging from human resources and program administration to the heart of any business, sales, and marketing. She quickly moved into multiple training and management roles, creating training material, building processes, and spearheading women-in-sales focus groups. At Optify, she focuses her efforts on business development and marketing campaigns as a thought leader to continue to expand outreach.
Catherine holds a Masters of Arts in Industrial and Organizational Psychology from the University of North Carolina at Charlotte. She earned her B.A. in Psychology from Christopher Newport University with minors in Leadership and Communications. Catherine was also an avid member of the President's Leadership Program and recipient of the Joann S. Squires Award for Industrial and Organizational Psychology in 2018.
After gaining a wide variety of experience in teaching, volunteering, programming, and technical writing, Lily moved into working with Optify on technical support, information security, customer success, data analysis, and technical writing tasks.
Lily holds a Masters of Engineering in Data Analytics Engineering from George Mason University, and a B.S. in Health Sciences from William & Mary with a minor in computer science.
Brianna brings over four years of experience managing programs in human development. She deeply understands the components of program management such as program design, project planning, stakeholder management, and strong communication skills. Brianna has experience in psychological research with focuses on wide-ranging topics like leadership development and taste and olfactory perception. At Optify, she focuses her efforts on managing coaching programs, coach support and engagement, and customer success."
Brianna holds a Bachelor of Arts in Psychology from Gettysburg College with a minor in English.
Our team of internal developers is the backbone of our organization. Each of them came to us with an extensive background in software development and technology. At Optify, our development team builds and maintains our LCMS technology and work diligently to support our day to day activities. Without them, Optify is impossible. Thank you, development team!
Optify in the News
Pam Krulitz Graduates from Mindshare’s 2020 Cohort; Joins Esteemed Alumni Network
Industry Expert Talks with Two Co-Founders of Optify Coaching
Pam Krulitz Speaks at William & Mary’s Professionals Week
Lisa Banks Speaks at Women Legal 2021
Interested in Joining the Optify Team?
Check out our current available positions.