We believe Optify has a purpose greater than any of its members. We rely on that purpose to guide decision making.
We care for those in our extended community by encouraging their growth and accepting their uniqueness.
We act with courage, challenging ourselves to stretch our thinking and actions outside of our comfort zone.
We are committed to our own development as leaders irrespective of position.
We foster a culture of openness and sharing of ideas, information, and practices.
Spirit of Abundance
We believe in a spirit of generosity and abundance, and bring that to our partnerships with coaches, clients, and partners.
The Optify team is on a mission to help develop the next generation of leaders who will shape the future of work, organizations and the world. As a Public Benefit Corporation, we are legally founded to serve that purpose. Our purpose guides and inspires us every day.
We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.
Champion of Leadership Excellence
Lisa Banks brings to Optify a wise perspective and agility cultivated through a multifaceted career in business and leadership. Prior to becoming a leadership coach, facilitator, and trainer, Lisa practiced corporate law, built a business, and sharpened her leadership skills while directing and growing businesses in the nonprofit space. She is a mindfulness practitioner and meditation teacher committed to promoting resilient leadership. At Optify, Lisa carefully selects our talented coaches and supports their professional growth. She also helps to shape the organization’s partnership and marketing strategy.
Lisa earned her Juris Doctor from the Georgetown University Law Center and Bachelor’s degrees in Communications and International Relations from the University of Virginia. She is a certified leadership coach and facilitator through Georgetown University and a Professional Certified Coach (PCC) with the International Coach Federation (ICF). She is a mentor coach for the Georgetown University Institute for Transformational Leadership and a presenter for the ICF.
Leadership coach and technology entrepreneur
After a 15-year career leading technology services companies and a 15-year career providing executive coaching to senior leaders, Ms. Krulitz founded Optify. She has combined a wealth of experience as a practitioner, student and teacher of leadership coaching with her roots as a technologist to envision the Optify coaching platform. She is thrilled to tap into the business wisdom she gained growing and selling an IT solutions company twenty years ago to launch and scale Optify.
Pam serves on the faculty of the Georgetown University Leadership Coaching program from which she graduated in 2004. She holds a B.S. in Computer Science from the College of William and Mary. She is a Professional Certified Coach through the International Coach Federation.
Passionate about Process and People
Over the course of 30 years, Kris Carpenter has built a career rich with wide-ranging experiences, from corporate finance and management to the facilitation of yoga classes and grief support programs for the bereaved. For Optify Coaching, she is leveraging this tapestry of expertise and her work with emerging leaders into meaningful work that is well-aligned with her diverse set of passions and skills. Drawing on her insight as a leadership coach, she leads Optify's assessments, surveys, and progress measurement initiatives.
Kris holds a BS degree in Accounting from Penn State University, is a trained expert in Intuit Quickbooks products, Deltek Vision and Costpoint, Microsoft Dynamics NAV (formerly known as Navision), and Viewpoint. She is a trained volunteer at Haven of Northern Virginia, a certified Yoga teacher (RYT200), has developed a Yoga for Grief class that combines her yoga and grief training, and coached non-runners.
Passionate about learning and teaching, Charlie's work with Optify includes research, writing, social media, event planning, technical support, and administrative tasks.
Charlie holds a B.A. in English with a minor in Management and Organizational Leadership from The College of William and Mary and an A.S. in Social Sciences from Tidewater Community College.