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We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders—paired with great coaching and tools—can change the working world.

What makes us different?

Made by Coaches

Our team has extensive background in coaching and coaching management. We know how this stuff works. We were made for your success.

Customizable Scalability

Our programs are designed to scale leadership development to anyone in your organization, not just people with deep pockets.

Measurable Impact

Our technology gives us the ability to track the progress of every engagement, making sure every step we are helping make an impact.

Our Values

Our Team

The Optify team is on a mission to help develop the next generation of leaders who will shape the future of work, organizations and the world. As a Public Benefit Corporation, we are legally founded to serve that purpose. Our purpose guides and inspires us every day.

We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.

Lisa Banks, Optify Team Member

Lisa Banks

Partner - Champion of Leadership Excellence

Pam Krulitz

Partner - Leadership Coach & Technology Entrepreneur

Kris Carpenter

Partner - Passionate about Process and People

Catherine Germinario

Partner - Sales & Marketing

Lily Gu

Partner - Customer Success

Brianna Hare

Partner - Program Management

Our Developers

Optify in the News

Pam Krulitz Graduates from Mindshare’s 2020 Cohort; Joins Esteemed Alumni Network

Washington, DC—December 21, 2020
“We are proud to welcome Pam Krulitz into our alumni network,” said Steve Balistreri, Treasurer of the Mindshare Organizing Board. “This year was unique as we brought our full series of classes online. We were pleased, but not surprised, that it was met with the high level of resilience and enthusiasm that you would expect from great entrepreneurs. It was yet another example of the strength of the technology community in the DC region.”

Industry Expert Talks with Two Co-Founders of Optify Coaching

Washington, DC—September 23, 2020
David Creelman is CEO of Creelman Research. He’s best known for this research on people analytics, the future of work, and reporting on human capital to boards. He has presented his work around the world, including conferences in New York, London, Dubai, and Tokyo. Most notably he’s spoken at the World Bank in Paris on the topic of reporting on human capital.

Pam Krulitz Speaks at William & Mary’s Professionals Week

February 22-February 27
Optify founding partner, Pam Krulitz, is speaking at Williams & Mary’s Professionals Week the week of February 22nd- February 27th. Pam is presenting as an expert on the topic “Finding (or Creating) the Right Job: Exploring Passion, Values and Skills” alongside her Tribe alumni. Learn more about the event and register below: Finding (or Creating) the Right Job: Exploring Passion, Values and Skills

Lisa Banks Speaks at Women Legal 2021

March 11-March 12
Optify co-founding partner, Lisa Banks joins the band of talented women presenting at Ark Group’s Women Legal Summit 2021. The event will be highlighting top legal women who lead their companies through diversity and inclusion in the workplace Lisa will be speaking on “How to Lead a Remarkable Meeting” Learn more about Women Legal 2021 and register here: Women Legal Summit 2021

Interested in Joining the Optify Team?

Check out our current available positions.