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We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders—paired with great coaching and tools—can change the working world.

What makes us different?

Made by Coaches

Customizable Scalability

Measurable Impact

Our Values

Our Team

The Optify team is on a mission to help develop the next generation of leaders who will shape the future of work, organizations and the world. As a Public Benefit Corporation, we are legally founded to serve that purpose. Our purpose guides and inspires us every day.

We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.

Lisa Banks, Optify Team Member

Lisa Banks


Pam Krulitz


Kris Carpenter


Charlie VanBourgondien


Catherine Germinario


Optify in the News

Pam Krulitz Graduates from Mindshare’s 2020 Cohort; Joins Esteemed Alumni Network

Washington, DC—December 21, 2020
“We are proud to welcome Pam Krulitz into our alumni network,” said Steve Balistreri, Treasurer of the Mindshare Organizing Board. “This year was unique as we brought our full series of classes online. We were pleased, but not surprised, that it was met with the high level of resilience and enthusiasm that you would expect from great entrepreneurs. It was yet another example of the strength of the technology community in the DC region.”

Industry Expert Talks with Two Co-Founders of Optify Coaching

Washington, DC—September 23, 2020
David Creelman is CEO of Creelman Research. He’s best known for this research on people analytics, the future of work, and reporting on human capital to boards. He has presented his work around the world, including conferences in New York, London, Dubai, and Tokyo. Most notably he’s spoken at the World Bank in Paris on the topic of reporting on human capital.

Interested in Joining the Optify Team?

Check out our current available positions.