Made by Coaches
We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders, paired with great coaching, and great tools, can change the working world.
Our Values
Meaningful Purpose
We believe Optify has a purpose greater than any of its members, and rely on that purpose to guide our decision making.
Caring Community
We care for those in our extended community by encouraging their growth and accepting their uniqueness.
Courageous Commitment
We act with courage, challenging ourselves to stretch our thinking and action outside of our comfort zone.
Mindful Practice
We are committed to our own development as leaders of Optify irrespective of position.
Intentional Transparency
We foster a culture of openness and sharing of ideas, information, and practices.
Our Team
The Optify team is on a mission to make coaching a force to develop the next generation of leaders who will shape the future of work, organizations and the world. As a Public Benefit Corporation, we are legally founded to serve that purpose while also being for-profit. Our purpose guides and inspires us every day. We have adopted Holacracy as our organizational operating system, providing a platform for our own organizational and personal evolution.
We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.
Lisa Banks
Lisa Banks
Champion of Leadership Excellence
Lisa Banks brings to Optify a wise perspective and agility cultivated through a multifaceted career in business and leadership. Prior to becoming a leadership coach, facilitator and trainer, Lisa practiced corporate law, built a business, and sharpened her leadership skills while directing and growing businesses in the nonprofit space. She is a mindfulness practitioner and meditation teacher candidate committed to promoting resilient leadership.
Having coached across many industries, Lisa understands that organizations are eager to give more leaders the chance to expand their leadership capabilities and influence. She is proud that Optify answers this call. Lisa earned her Juris Doctor from the Georgetown University Law Center and Bachelor’s degrees in Communications and International Relations from the University of Virginia. She is a certified leadership coach and facilitator through Georgetown University and a Professional Certified Coach (PCC) with the International Coach Federation. In addition, Lisa is a certified Polarity Thinking coach and Conversational Intelligence enhanced practitioner. She is a mentor coach for the Georgetown University Institute for Transformational Leadership.
Pam Krulitz
Pam Krulitz
Leadership coach and technology entrepreneur
After a 15-year career leading technology services companies and a 15-year career providing executive coaching to senior leaders, Ms. Krulitz founded Optify. She has combined a wealth of experience as a practitioner, student and teacher of leadership coaching with her roots as a technologist to envision the Optify coaching platform. She is thrilled to tap into the business wisdom she gained growing and selling an IT solutions company twenty years ago to launch and scale Optify.
Pam serves on the faculty of the Georgetown University Leadership Coaching program from which she graduated in 2004. She holds a B.S. in Computer Science from the College of William and Mary. She is a Professional Certified Coach through the International Coach Federation.
Kris Carpenter
Kris Carpenter
Passionate about Process and People
Over the course of 30 years, Kris Carpenter has built a career rich with wide-ranging experiences, from corporate finance and management to the facilitation of yoga classes and grief support programs for the bereaved. For Optify Coaching, she is leveraging this tapestry of expertise and her work with emerging leaders into meaningful work that is well-aligned with her diverse set of passions and skills.
Kris holds a BS degree in Accounting from Penn State University, is a trained expert in Intuit Quickbooks products, Deltek Vision and Costpoint, Microsoft Dynamics NAV (formerly known as Navision), and Viewpoint. She is a trained volunteer at Haven of Northern Virginia, a certified Yoga teacher (RYT200), has developed a Yoga for Grief class that combines her yoga and grief training, and coached non-runners.