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Scalable leadership coaching that supports organizational growth and impact, one person at a time

Today’s business environment is complex. Thriving organizations cultivate their greatest asset - people.

At Optify, we create scalable coaching programs for mid-level leaders that combine skillful 1:1 coaching and the best in leadership learning with powerful technology that keeps everyone on track, provides transparency and accountability, and measures progress.

Optify believes that progress as an organization starts with people. Your rising leaders are the future of your company. Their growth becomes your growth — their success, your success. That’s why we’ve made leadership coaching accessible to every type of organization and team.

Optify brings leadership development to individuals across an organization. Our process is clear and efficient. The impact is unmistakable.

Optify | Homepage

How it Works

Optify provides one-on-one coaching through a transparent, results-oriented process, supported by resources tailored to meet the needs of participants and organizations.

Our Leadership Coaching Management System makes remote collaboration simple. It can support hundreds of managers, encouraging organizational alignment and impact.


Clients select a coach from a hand-picked selection of veteran professionals
Optify | Goal Setting

Goal Setting

Clients work with coaches to determine impactful goals
Optify | Resource Library

Resource Library

A resource library helps coaches supplement their sessions
Optify | Communication


The Optify Leadership Coaching Management System allows clients to schedule sessions, message coaches and stay on track
Optify | Scheduling


Our integrated scheduling process helps coaches and clients stay organized
Optify | Measurement


Growth is measured through assessments and progress toward goals
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Our Coaches

Our coaches come from a wide variety of backgrounds, but they all share a few core traits. Each is a seasoned professional, with real-world business expertise, not just in coaching and training. Each is passionate about helping clients unlock their potential, and create a lasting organizational impact. Check out a few of them here.

Jennifer Hart

Optify Coach
Jennifer works with clients on self-initiated strategies to “survive” and breakthroughs to “thrive” at their own pace. She is passionate about working with expert practitioners and rising leaders – many of whom have been thrust into new roles with neither preparation nor guidance – supporting them to increase their personal effectiveness and achieve greater balance. Jennifer received coach training through American University’s Leadership Coaching for Organizational Performance program and holds the International Coach Federation advanced credential of Associate Certified Coach.
"Optify’s genius lies in how it leverages technology as a tool for making high- quality coaching accessible to a wider range of rising leaders without being tech-dependent or losing sight of the essential human connection that underpins all successful coaching relationships."

Jean Gasen, MA, PhD, PCC

Optify Coach
Jean partners with individuals who aspire to become better leaders and better human beings. With more than 30 years experience as an academic and senior leader in industry, along with more than 13 years experience as a seasoned leadership coach, Jean loves working with leaders who want to take themselves to the next level with courage, determination, vulnerability and a little bit of humor. If you fit that bill, then Jean wants to work with you!

Christina Swartz, PCC

Optify Coach
Christina has dedicated her career to supporting the growth and development of organizational leaders and other professional staff. She supports her clients to advance their careers by moving more quickly up the learning curve. As a former leader and business owner herself, she has lived the leadership life and has a deep understanding of the challenges and opportunities that people who lead organizations face. Representative topics of her client work include personal branding, executive presence, setting boundaries, dealing with overwhelm and managing time and priorities. Christina received her coach training through Georgetown University’s Leadership Coaching program and is an Associate Certified Coach of the International Coach Federation.
"With Optify, organizations are able to offer one-on-one coaching to many employees in an easy and effective way. As an Optify coach, I custom-tailor my coaching to the needs of each client for maximum results."

Jay Howard, PhD, PCC

Optify Coach
Jay skillfully facilitates the success of others. With a Ph.D. in education and experience coaching in the pharmaceutical, financial services, retail and consulting industries, Jay brings his training and coaching expertise to Optify’s leadership development approach. Additionally, his M.S. in Organizational Dynamics from the University of Pennsylvania gives him a unique perspective on how organizations grow, develop and succeed. Jay also attended West Point, and has served on active duty and in the federal government.
"Optify stands out because we focus on developing leaders and advancing the mission of our clients."

Heidi Junk

Optify Coach
Build your skills. Increase your confidence. Have more impact. Heidi Junk is passionate about working with emerging leaders to elevate their professional performance and increase their personal satisfaction. Heidi will work with you to outline development priorities, identify and remove roadblocks, and accelerate change and growth. As the former head of a Washington news bureau, Heidi brings hands-on leadership experience and coaching expertise to Optify’s leadership development platform.
"Optify's approach is efficient and effective -- exactly what today's busy leaders need."

Deepti Gudipati

Optify Coach
Deepti Gudipati strives to empower clients with the skills and tools they need to own the change process and see tangible results quickly. Her approach is highly collaborative and her work is grounded in experiential learning and inclusive design. She loves helping clients find ways to work better, together.

Carole Stizza

Optify Coach
As an ICF coach and former senior HR professional, Carole helps individuals and companies optimize feedback, lead with strengths, and engage compassionate curiosity to excel in teamwork. Carole holds degrees in Industrial-Organizational Psychology and is a contributing author in the HR Anthology: Compassion@Work (2017) and Coaching Wisdom Vol.1 (Dec 2018). She has also proudly supported a military family across the US for 26 years.
"I'm thrilled to be a part of Optify's innovative approach to organizational success. Rarely do internal high potentials receive an external perspective that elevates their performance unless they seek it out themselves. Optify Coaching brings leadership development right to them."

Bikki Randhawa, MBA, PCC

Optify Coach
Bikki partners with rising leaders to support and unlock their leadership potential. Her passion for leadership coaching emerged from experiencing first-hand as a leader the immense impact that coaching can have on job effectiveness and personal growth. She appreciates the nuances of working in multicultural teams having lived and worked in various countries. She received her leadership coach training from Georgetown University and MBA from George Washington University.

Jen Liner

Optify Coach
Jen Liner helps rising leaders learn, grow and become more confident and impactful. Throughout her 25-year corporate career leading various teams in rapidly changing environments, Jen was drawn to coach many managers and directors to build their leadership skills. Supplementing her deep on-the-job experience, Jen earned a Leadership Coaching Certificate from Georgetown University. Jen is known for actively listening and helping her clients reframe their challenges in ways that create new solutions and build new leadership skills.

Jyl Camhi

Optify Coach
Jyl combines decades of hands on experience as both a corporate leader and entrepreneur with extensive training in leadership development theory to help each client develop into the person and professional they wish to be—improving their results, expanding their impact, and increasing their joy. Jyl is known for her ability to coach with both compassion and candor to help clients reframe their perspective and reveal new options as they pursue their next steps.

Daphne Y. Jefferson, PCC

Optify Coach
Daphne is an executive coach, speaker and consultant committed to helping leaders gracefully navigate the challenges of transitions. She has coached leaders at every level of government, the private sector, nonprofit organizations, and academia. With over 20 years of experience leading organizations at the highest levels of the federal government, Daphne helps senior leaders, emerging leaders and high potentials thrive in today’s fast-paced environment. She is a noted keynote speaker on the subjects of leadership, transportation and technology, has appeared on CBS This Morning, and has testified in the United States House of Representatives. Daphne holds a Master’s in Public Administration from American University, served as a Brookings Institution Legislative Fellow in the U.S. House of Representatives, and is an ICF trained coach, with an ACC credential.

Hanh Michael, MA, ACC

Optify Coach
Hanh Michael is a coach and consultant with 20 years of rich practical experience in helping people and teams excel. She very much enjoys hearing what clients have to say and helping them find strategic yet pragmatic ways to address their needs in an authentic manner. A former HR Business Partner in an international organization, Hanh knows how to help leaders and staff succeed in their particular organizational context. Leveraging her training and experience in organizational and human resources development, conflict management, and coaching methodology, she helps clients overcome issues that are holding them back and improve the chance of reaching their desired future.
"I love coaching. Coaching calls me to use my resourceful and creative nature to help others unlock hidden issues and interests, discover new insights, and explore new options--all in service of finding and being our best."

Dhru Beeharilal, JD, PCC

Optify Coach
Dhru draws on his diverse background as an author, attorney, IT consultant, and Agile practitioner to help clients write their own stories of leadership and success. His entrepreneurial spirit encourages clients to consider a wider range of possibilities and to experiment with new ways of thinking and acting. A careful listener, Dhru helps clients identify blind spots and develop awareness, so they can effect change where they couldn't before.
"Helping leaders write their next story."

Jessika Wellisch, ACC

Optify Coach
Jessika Wellisch is an enterprising professional coach, a dynamic facilitator, and a playful educator. Enthusiastic about human potential, Jessika empowers emerging leaders and entrepreneurs to embody their values and aspirations, perform at their best and evolve, both professionally and personally. Jessika is deeply grounded in the learning process and fascinated by the power of big dreams and ideas. She helps clients outline developmental goals, investigate and eliminate obstacles, and set a solid path towards growth, transformation, and magic.

Alan Heymann, JD, PCC

Optify Coach
Alan Heymann creates space for clients to unpack leadership challenges or work through what's top of mind. He specializes in leaders who are on the cusp of big changes. Clients look to him for support in managing up, delegating and building their authentic leadership presence. An expert communicator and engaging speaker, Alan spent more than two decades in public, government and nonprofit communications. He holds degrees in journalism and law, and certificate in leadership coaching from Georgetown University.
"Optify has brought together coaches from all over the world, with an amazing collection of backgrounds and styles. Every client is different, and the Optify team makes it possible for everyone to find a coach who fits them best."

Colin McLetchie, PCC, BCPP

Optify Coach
Colin believes in lives worth living, leaders worth following, and organizations worth being a part of, all of which hopefully create communities and a world worth living in. Recognizing that leadership is an internal journey externally manifested, he brings his unique blend of compassionate challenge to his clients, helping them identify what success looks like and then helping them move forward toward that success – at work and in life. With 25 years of HR and organizational experience, he brings a wealth of wisdom, and frameworks that help managers and leaders bring more to their teams, their organizations, and themselves.
“Optify’s approach and platform give clients the space and support they need to be their best selves.”

Sharon Podobnik Peterson

Optify Coach
Overcome imposter syndrome. Embody your whole, complicated, audacious, imperfect self. Play bigger than you ever thought possible. Sharon Podobnik Peterson supports exceptional leaders who are committed to doing good and doing well by bridging courageous action with radical self-compassion, all rooted in the belief that you already have everything you need within you to be the leader you were meant to be. Sharon brings her experience as a multipassionate serial entrepreneur, career educator, and transformational leadership coach. You bring your hopes, fears, and perfectly imperfect self. Together, we'll create the change you wish to see in your world.

Joe Wehri

Optify Coach
Are you a new leader with a poor performer on your team or are you struggling to motivate and develop people of another generation? Maybe you're looking to build up your confidence, extend your leadership presence, and accelerate your career...? Joe has been working in Corporate America for nearly 15 years and clients who work with him often comment on his thoughtful, bold, and authentic style. Coaching sessions won't just be meaningful and worth your time, but surprisingly fun! Joe lives in Minneapolis, MN where he specializes in executive development, coaching, and facilitating leader programs.

Fasika Tefera, MBA, ACC

Optify Coach
Fasika is a principal organization development consultant, executive coach, and change agent committed to coaching mid and senior level leaders in developing practical solutions to complex problems. With more than 16 years of experience in management, sales, leadership coaching, human capital and organization development, Fasika is dedicated to helping individuals see their potential, produce results, and become the leader they aspire to be. She has facilitated numerous workshops to support emerging leaders develop key competencies to enhance organization and individual performance. Through her work she has received various accolades including the Fairfax County Neighborhood and Community Services Distinguished Partner Award. Fasika has an MBA in Organization Development from Johns Hopkins University Carey Business School and certificates in coaching from Georgetown University’s Institute for Transformational Leadership and the International Coaching Federation (ICF).

Floyd Carlson, ORSCC, PCC

Optify Coach
Floyd uses his 30 years of business and leadership experience, growth mindset and multiple coaching methodologies to champion and support his clients being their best selves. He has a wealth of knowledge coaching, building effective teams, improving relationships and leadership development he brings to working with his clients. Floyd has worked globally and in a variety of job positions, functional areas and industries. Using brain based coaching techniques he helps his clients set motivating goals, strategies and actions to ensure they put their new insights, habits and skills into practice to achieve the life they want to live.
“You and your success are my number one focus!”

Liz McGuire, MA, CPLP, ACC

Optify Coach
Liz believes that personal and business success is built on a solid foundation and understanding of effective communication. She works with her clients to support their goals and ensure that they are communicating effectively and with authenticity in their leadership journey. Liz is an experienced organizational development professional and has coached leaders at all levels in a variety of organizations. She possesses the Associate Certified Coach credential from the International Coach Federation.
"Optify has brought their vision of excellent coaching to life. They have created a seamless experience from end to end of the coaching engagement. Not only do our clients benefit from the platform and resources, I also benefit from the superior support and structure they provide.. They have created a community that supports us all!"

Claudio Toyama, MA, PCC

Optify Coach
Claudio’s passion lies in transforming business as we know it. He works with subject matter experts to become better communicators and leaders with his proven signature method that got a Nobel Prize Laureate results. He loves to work with leaders and teams that want to make a positive impact and leave a legacy. He believes that profit and growth are byproducts of great offerings and outstanding delivery. He has lived and worked in five countries on four continents – Brazil, Japan, Italy, U.K., and the U.S. He graduated from Newfield Network in Ontological Coaching and is an ICF certified coach. Claudio has a degree in Business Administration, with postgraduate degrees in Communication Studies and Marketing & Strategy and a Masters degree in Interactive Multimedia (London Institute – UK) where his dissertation focused on learning styles and accelerated learning techniques.

Kimberley Parsons

Optify Coach
Kimberley helps leaders tap into the power of their leadership to fuel, not frustrate, the effectiveness of teams. As a former technologist, turned talent developer, with over nineteen years experience in Fortune 500 companies, she often finds herself working with leaders to establish shared vision and build collaborative practices that take their teams to the next level. Through refreshing candor and a pragmatic approach, Kimberley encourages play, discovery, and practice—seasoned with authenticity—in the work her clients do to shift their ways of being, thinking, and doing as they become more effective leaders.

Kristen Scott

Optify Coach
Kristen Scott is a 20-year experienced Leadership Development facilitator and certified leadership coach. In her coaching work, she uses reflective questions and authentic empathy to navigate not only the path forward with clients (in realizing goals and potential); but the path of what is in the way (limiting assumptions and beliefs). She uses tools and assessments to give clients insights and practical grounding into who they are and what they can bring to their leadership role. Kristen currently works full time as Sr. Program Manager at Harvard University. She has experience in various industries and is a former Captain in the United States Air Force (USAF).

Dorothy Mackay, ACC

Optify Coach
As a coach, I create a safe place of warmth and caring, inviting you to explore challenges and vulnerabilities that are holding you back from being your true self. I have focused my passion, energy, talents, and efforts on coaching clients within the Federal space at the junior to senior level, as well as in commercial and non-profit organizations including those who are homeless, in crisis, experiencing life challenges, or navigating college after aging out of foster care programs. My 38-year federal career afforded me many opportunities which allowed me to rise through the ranks to senior executive. I led budget, strategic planning, financial management, and learning and development organizations, where I fostered the career development of employees at all levels by providing them with the tools, resources and experiences needed to be successful. I would love to do the same for you!

Jan Nelson, EdD, PCC, GPHR

Optify Coach
Jan’s passion is partnering with individual leaders, business teams and organizations to accelerate their growth and successfully navigate in our increasingly fast-changing world. She draws on 30+ years as a global leader, change facilitator and talent champion in the fast-moving, high tech medical industry, and 12+ years as both an internal and external business coach. An ICF-certified coach, Jan loves working with global, high tech, women and newly appointed leaders at all levels. If you are facing big changes — personally, professionally or in your organization -- let’s team up to connect-the-dots!

Kim Grabovsky, PCC

Optify Coach
With over 20 years coaching leaders and sales professionals, I am passionate about championing individuals hungry to grow, to maximize their impact in the service of others. My coaching philosophy is a combination of art and science. When Michelangelo was asked how he created such masterful works of art, he said he merely saw the angel sleeping in the marble and carved until he set him free. That’s how I see my clients. I see the greatness that they already are and I partner with them to chip away at both their limiting beliefs and behaviors. This sets them free to embrace their powerful essence that was just lying dormant beneath their self-imposed restrictions. My approach is to first find out what’s most important for my client. Then I use an established process in which I tap into natural strengths and values to help them reach their goals and maximize their potential. I do this in a gentle and compassionate way through deep listening, creating awareness, and asking powerful questions. I am a Professional Certified Coach with the International Coach Federation and hold a degree in Psychology from the University of Texas at Austin.

Katie Snyder

Optify Coach
I love working with business and analytical leaders to build leadership capability. I draw on Positive Psychology research, Neuroscience, and over 30 years Fortune 100 experience in manufacturing and business leadership. My work has covered a broad spectrum of leadership challenges: leading change, strategic thinking, skilling up for advancement, onboarding, achieving clarity, developing leadership mindsets and strategic thought partnerships. Just as we think about building economic, human, and social capital in a business, I believe in the competitive advantage of building psychological capital in leaders.

Margot Halstead

Optify Coach
Margot has over ten years of corporate executive coaching experience both as an internal coach and with private clients, specializing in those clients who struggle with their or their employees' interpersonal skills. She has a direct style with keen intuition and frequently hears feedback from clients such as “How did you know that?” or “It feels like you have known me for years” driving results in her clients that are swift and accurate. A hard driver with a soft inside, Margot is caring, compassionate, reserves judgment and holds her clients accountable. The combination of an MBA, PMP and PCC coaching certificate provides the business acumen needed to serve a full range of leadership clients.

Michelle Claffey, ACC, Ph.D.

Optify Coach
Michelle works with leaders to unleash their authentic leadership and elevate their team’s collective impact. Creating trusting and respectful partnerships, she invites leaders to self-reflect and observe their thoughts, choices, and behaviors and to experiment with new ideas, practices, and approaches. Leveraging fifteen years of corporate experience, Michelle supports leaders to accelerate their leadership development, tap into their core gifts, navigate challenging conversations and decisions, and envision and achieve bolder possibilities for themselves, their teams and their organizations. The sustainable outcomes of coaching with Michelle often include increased self-awareness, confidence, and authenticity, which result in working and communicating more effectively and collaboratively even amidst challenges, complexity, and uncertainty.

Claudia de Colstoun

Optify Coach
Claudia de Colstoun is a Leadership Coach and Conflict Resolution expert based in Washington D.C. She has coached executives in international as well as local organizations, both in the public and private sectors.  Her areas of expertise include effective communication, problem-solving, leadership presence and emotional intelligence. She brings over 30 years of experience in international development, banking and human resources development. She is fluent in English, French, Portuguese and Spanish and has lived extensively in Latin America, Europe and the United States. Claudia believes in being fully present for her clients, actively listening to their needs and help them gain further clarity. She believes in challenging them so as to help them attain their next level of personal and professional development, always being mindful of meeting the client where she/he is.  Claudia has a MA in International Relations from George Washington University, a BA in Political Science from Middlebury College and a certificate in Leadership Coaching from Georgetown University.  She also holds a Certificate in Mediation from Collaborative Decision Resources (CDR). She serves as board member in several local organizations and is actively involved in local charities.