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Empowering leaders

in every seat

The streamlined cloud-based coaching platform and services solution designed to support leadership growth and impact, one leader at a time.

Our mission is to develop the next generation of leaders who will shape the future of work, organizations, and the world.

Optify | Homepage

Coaching Simplified

Optify makes remote collaboration simple.

Whether you're looking for a leadership coaching partner, or to up-level your own coaching practice, Optify makes coaching a transparent, results-oriented process.


Clients select a coach from a hand-picked selection of veteran professionals
Optify | Goal Setting

Goal Setting

Clients work with coaches to determine impactful goals
Optify | Resource Library

Resource Library

A resource library helps coaches supplement their sessions
Optify | Communication


Our system allows clients to schedule sessions, message coaches and stay on track
Optify | Scheduling


Our integrated scheduling process helps coaches and clients stay organized
Optify | Measurement


Growth is measured through assessments and progress toward goals
Learn More About Optify

Progress starts with people

Your emerging leaders are the future of your company. Their growth becomes your growth — their success, your success.

Integrating leadership development throughout the organization harnesses more of your talent to reach your strategic goals.

Optify Coaching solutions make it possible.

Built by coaches

Optify is proud to be a women-led organization. Our founders bring with them decades of experience in leadership coaching, technology, business growth, organizational development and operations, each with their own unique journey to Optify.

Pam Krulitz

Leadership Coach and Technology Entrepreneur
After a 15-year career leading technology services companies and a 15-year career providing executive coaching to senior leaders, Ms. Krulitz founded Optify. She has combined a wealth of experience as a practitioner, student and teacher of leadership coaching with her roots as a technologist to envision the Optify coaching platform. She is thrilled to tap into the business wisdom she gained growing and selling an IT solutions company twenty years ago to launch and scale Optify.
Lisa Banks, Optify Team Member

Lisa Banks

Champion of Leadership Excellence
Prior to becoming a leadership coach, facilitator, and trainer, Lisa practiced corporate law, built a business, and sharpened her leadership skills while directing and growing businesses in the nonprofit space. She is a mindfulness practitioner and meditation teacher committed to promoting resilient leadership. At Optify, Lisa carefully selects our talented coaches and supports their professional growth. She also helps to shape the organization’s partnership and marketing strategy.

Kris Carpenter

Passionate about Process and People
Over the course of 30 years, Kris Carpenter has built a career rich with wide-ranging experiences, from corporate finance and management to the facilitation of yoga classes and grief support programs for the bereaved. For Optify, she is leveraging this tapestry of expertise and her work with emerging leaders into meaningful work that is well-aligned with her diverse set of passions and skills. Drawing on her insight as a leadership coach, she leads Optify's assessments, surveys, and progress measurement initiatives.